The topic this week is to pick an interesting Super Bowl ad. The ad (or ads) I found interesting, but funny, were the Tide ads. Tide did this throughout the football game, and what they did was something I have never really seen before. They used other brands to promote their own brand. The commercial would start off making you think that it's a medication ad, or an Old Spice commercial. David Harbour would appear, known for his famous role as the sheriff in Stranger Things, declaring that it was "a Tide ad." Some of the commercials they did even featured a cameo of a celebrity from the commercial they were pretending to be.

Although it was confusing at first, I assume, like me, most of the audience began to catch on. This was more interesting to me than the other ones because of the strategy they used. It is a complete change in the traditional marketing strategy. Most brands like to show their product's strengths, and maybe make people laugh or cry for the pathos factor. Tide did both of these, but the way they used other brands to do it is what made them so different from the rest. I completely believe it was effective. It got my family and me laughing, it made me write about it in this blog, and it made Tide the pioneer of this type of commercial strategy.