This week's top is visual Esperanto, "the universal language that makes global advertising possible for any good or service" (Clow, Baack, 2014, pg. 127).

I chose this ad from the textbook because, to me, it is an excellent example of visual Esperanto. The goal of VE is to make the advertisement understandable to people of other cultures and languages. This ad does not require the view to even know what they are advertising. The picture of the girl on the left is smiling, but when you add the "Plus" benefit, she becomes extremely excited. Anyone is able to figure out that OIB's reward plus system is better than just using them as your bank. This is a perfect visualization of persuasion without using words.