The topic this week is ads that use the trends that affect consumer behavior, such as age and gender complexity, active lifestyles, health emphasis, etc.

Michelob Ultra's ads stood out to me when it comes to the trends discussed in the book. Michelob prides themselves with their light beer, with great taste and fewer calories. Many of their ads involve older men and women, usually exercising or working. Below is one ad that caught my attention.

While this ad does not involve age or gender, it does hint at the lifestyle their customers live. This ad presumes that people who drink Michelob live the "ultra" life, meaning they are successful, busy, hard workers who like to have a drink every now and then after work. This ad specifically targets the diverse lifestyle, and active, busy lifestyles trends. Below is another ad I thought was appropriate.

This ad targets many trends. The image shows an (adult) woman exercising. She is obviously in shape, and the viewer can infer that she probably leads a busy and active lifestyle. This ad really fuses Michelob's key targets into one image: successful adults, who enjoy working out, and succeeding at everything they do.

The topic this week is odd, unusual, and weird ads. The brand I chose this week is Poo-Pourri. The brand's purpose is to eliminate bathroom odors, which isn't so unusual. What is unusual is how they advertise their brand. The brand targets (mostly) women, because of its use of blends of essential oils. The brand went as far as using a very attractive actress in their commercials. She appears to be sitting on, well, the toilet as she talks to us.

Surprisingly, the brand has done very well. Their commercials use humor to get the customers to buy the product, and the amount of poop jokes coming from the attractive lady in her dress make the commercial all the more effective. The ad most definitely appeals to the audience, because it's usually a topic not too many people talk about- especially women. So for women to see this lady being so blunt about it makes the customers relate to the ad. The ad is successful because the brand OWNS it. They aren't afraid to say what everyone else is thinking and they have done a fantastic job at being so open with it.

The topic for this week is Superbowl ads. There are so many options when it comes to this topic, but one does come to mind:

Reebok created an absolutely hilarious commercial for the 2003 Superbowl. It stars Lester Speight as "Terry Tate" the Office Linebacker. The one minute commercial shows many brutal tackles on poor employees at Felcher Inc. After each attack, Terry Tate gets on to them for mistakes in the work place.

While the commercial is funny, there was some thought involved behind the masterpiece. Reebok did a fantastic job at integrating everyday office life for most people with one of America's favorite pastimes- football. While people laugh, it is something that many can relate to. Forgetting to do something small at work and getting punished for it can be annoying and frustrating, but when you add a massive linebacker, making tackles, it adds a large amount of humor to it. Reebok turned something that causes frustration, pain, anger, and boredom for people every day, into something many find interesting- football AND humor. The ability to make people relate to it is ultimately what made this commercial so successful.