The topic this week is odd, unusual, and weird ads. The brand I chose this week is Poo-Pourri. The brand's purpose is to eliminate bathroom odors, which isn't so unusual. What is unusual is how they advertise their brand. The brand targets (mostly) women, because of its use of blends of essential oils. The brand went as far as using a very attractive actress in their commercials. She appears to be sitting on, well, the toilet as she talks to us.

Surprisingly, the brand has done very well. Their commercials use humor to get the customers to buy the product, and the amount of poop jokes coming from the attractive lady in her dress make the commercial all the more effective. The ad most definitely appeals to the audience, because it's usually a topic not too many people talk about- especially women. So for women to see this lady being so blunt about it makes the customers relate to the ad. The ad is successful because the brand OWNS it. They aren't afraid to say what everyone else is thinking and they have done a fantastic job at being so open with it.