The topic for this week is Superbowl ads. There are so many options when it comes to this topic, but one does come to mind:

Reebok created an absolutely hilarious commercial for the 2003 Superbowl. It stars Lester Speight as "Terry Tate" the Office Linebacker. The one minute commercial shows many brutal tackles on poor employees at Felcher Inc. After each attack, Terry Tate gets on to them for mistakes in the work place.

While the commercial is funny, there was some thought involved behind the masterpiece. Reebok did a fantastic job at integrating everyday office life for most people with one of America's favorite pastimes- football. While people laugh, it is something that many can relate to. Forgetting to do something small at work and getting punished for it can be annoying and frustrating, but when you add a massive linebacker, making tackles, it adds a large amount of humor to it. Reebok turned something that causes frustration, pain, anger, and boredom for people every day, into something many find interesting- football AND humor. The ability to make people relate to it is ultimately what made this commercial so successful.