The topic this week is effective newspaper ads, and I found a few that have me very, very excited.

They were presented in the British daily national newspaper, and feature Queen Elizabeth II. Below are the three separate ads presented in the newspaper:

Above is the first one. It pictures Queen Elizabeth (modern) linking arms with Prince Philip back in the day.

The second photo pictures a modern Queen Elizabeth shaking hands with the notorious Winston Churchill.

Lastly, the third photo shows a past Queen Elizabeth walking along cheering children waving their nation's flags in modern day.

First off, I believe that the ads are effective. Although it doesn't give priority to local advertisers, it is a national newspaper promoting national pride, which I consider an advantage. Another advantage this ad possesses, is that it has high credibility. History is about as credible as you can get. I am not a history buff, but I do know that Churchill achieved a lot during his lifetime, including the saving of Britain during World War II. I would also assume that the ad has a strong audience interest among readers. People are proud of their countries and the leaders who got them to where they are today, strengthening the interest of the intended audience.

Internet competition does not seem to be a problem here. Why? Because I found these images on the Internet. Just because they were originally printed in a newspaper doesn't mean they won't appear anywhere else in this day and age. Because of its originality, there are quite a few articles giving the creators credit, which is why I was able to stumble upon it. History lasts forever, and that is why I don't believe that this ad will have a short lifespan. Unlike many newspaper ads, the color quality on this is the best part of it. Color versus black and white makes the ad pop and stand out from other newspaper ads. Lastly, I believe that people even under the age of 25 can enjoy this ad. Many kids learn about this kind of history and grow appreciation for such history before that age, ruling out the disadvantage of a limited audience.

Personally, I see no flaws in the advertisement. It is innovative and I know that I would read more newspapers if they contained more ads like these.