The topic this week is digital marketing. The ad that I first thought of as being effective (and digital) to me was Sony's Bravia Colour ad shown below. 

This is an older ad by Sony, but it is a great one. It's obviously a digital ad, but that isn't why I think it's effective. The ad most definitely uses the consumers' emotions to sell their product and they do this by using visual effects and sound. Throughout the commercial, the song "Heartbeats" by Jose Gonzalez plays, which many people tend to think of it has an emotional song. It's slow, and calms the listener down. The way Sony added this to the visual effect of thousands of colorful bouncy balls falling down the streets of San Francisco was absolutely genius.

I have watched this ad probably about 10 times already, because it truly is beautiful. It immediately grabs the audience's attention until they finally advertise their product, and it ultimately makes great use of the pathos aspect of the consumer.