The topic this week is strategies that marketing brands use on social media. I chose to pick the Influncer Marketing strategy, which "involves an individual endorsing a brand on social media sites" (Clow, Baack, 2014).

Above is the ad that I chose. It is a Lincoln commercial, but focuses mainly on the actor and his surroundings. Matthew McConaughey is sitting in a coffee shop, as he looks at his parked Lincoln soaking in the water on a rainy night. Ambient music plays throughout the commercial, and every now and then Matthew displays philosophical thoughts that may engage the customer. You may even see a dancer enjoying the weather if you wait until about the 45 minute mark!

Although McConaughey is a celebrity, and the book states that "although celebrities have large followings, they may not be the best choices", I believe he is wonderful in this instance. I do not know of anyone who dislikes the man, and throughout the video, he presents many philosophical points that may shift opinions on Lincoln as a car company and the demographics of the people who drive Lincoln. Both Lincoln and McConaughey have large followings, which has provided the video with hundreds of thousands of views. The video was posted to Youtube and has received many positive comments, stating how relaxing and thought-provoking the video is.