The topic this week is product placement in TV shows, movies, and video games.

The tactic I chose was product placement in video games, specifically Need for Speed Carbon. As a kid, I was a huge fan of the NFS games, and racing games in general. What I didn't notice as an 11-year-old kid was the use of advertisement in the game in 2008.

During that time, the election between McCain and Obama was taking place and one of Obama's tactics to self-promote was to use in-game advertisement. Obama's wasn't the only one who used the billboard tactic in a video game, but I'll bet that it was the most effective due to the timing of the release of the game.

According to the text, "the primary game playing market segment is 16-34- year old males" (Clow, Baack, 2014). Due to this age gap, many young men are interested and involved in politics, which might explain the reasoning behind this in-game advertisement of Obama's marketing team. Because of the timing the game was released and the interest in politics from the age group most likely playing the game, I do believe that this was an effective ad. I mean, he did win.