The topic this week is the use of direct mail ads which CRM strategies the company uses while employing the advertisements. 

The above ad is a Mitsubishi car dealership ad that was obviously sent out during the holidays. It is hard to go wrong with direct mail since you know the consumer is going to receive it (whether they want to or not). This explains why 77% of companies send out direct mail to their consumers. (Clow, Baack, 2014). The ad above would work best with customers who have shopped at Mitsubishi before because they probably would not give it a gander if they were loyal to another car brand already. 

The ad most definitely uses the lifetime value of a customer metric from the CRM model. Mitsubishi  hopes that by sending this ad out, potential buyers will finally make a decision to buy their product. Because these are most likely sent out to current Mitsubishi owners, the company knows  what they like in their ads. The use of elements such as the brand, type of car, and holiday theme, Mitsubishi ultimately hopes and aims to enhance customer loyalty.